On the NEWS! KESQ Palm Springs!

Raised in Montreal and Israel, Zena Frey was influenced to the fashion industry by her mother, a fashion boutique owner who sold the world’s best designer fashions along with emerging styles.  Always encouraged by her parents to follow her dreams, she headed to New York City and began a long career of design in shoes, dresses, jewelry, hosiery, handbags, and home décor with her “artistic philosophy” of creating beautiful art that would make each piece unique with its own signature style. She expresses her style as “quick sketches that are more organic, imaginative and revealing the graceful elegance of the female form”.  She utilizes fast brush strokes that are exciting with an eye on color, suggestion, story and always a touch of humor. Most of her work leans toward the nostalgia of the mid 20th century fashion illustration that she was taught at the Fashion Institute of Technology.  She augments her work with appliques, beading, or tassels that she collects in her world travels. She is excited to bring these works of art as illustrations, handbags, totes and t-shirts all of which she hopes creates an unforgettable experience for you.